Content is one of the most critical parts of any digital marketing strategy. But first, what is content creation and what does a content creator do? Content creation is the distribution of information through different media but mostly digital to a target viewer. While a content creator is someone who is responsible for the communication and creation of information through these sources.
A content creator can contribute any of the following:
- Blog Posts
- Email newsletters
- Social Media Content
- Images and Video
- Graphic design
A Content creator can also create offline content like brochures, flyers and business cards.
You may find yourself asking, Why do I need a content creator? Here are 4 reasons why.