Ego Cognito is a social card game. The Ice-breaker Edition, as the name suggests, is a conversation starter. The cards contain meaningful questions, when answered aptly, the player can score ‘merits’. As the game progresses, it helps discover hidden thoughts or ideas not only about others but about yourself. Ego Cognito means self-aware. The game is instrumental in developing self-awareness through deep thinking. The questions on the cards are supposed to encourage one to think outside of the box. Ego Cognito can be played in groups of all sizes. The game is aimed at keeping conversations lively and thoughtful.
Throughout this project, I was responsible for both Social Media and SEO. A meeting was conducted with the Ego Cognito team, and the project team members to understand the goals of the company. To make recommendations that reflect the companies goals the team identify the areas of improvements an audit was completed and recorded to feedback. With each area of feedback, research was conducted with corresponding recommendations for the brand. Recommendations for Social Media included how to optimise social media profiles, organic content, hashtag research, grid development, engagement and scheduling tools and a proposed campaign.
For SEO, a technical, on-page and off-page recommendations where made and keyword research was conducted. Recommendations included image size optimisation, mobile-friendly optimisation, title tag and meta description suggestions, social share options, blog content keyword and title research, link building and guest blogging suggestions. All proposals were presented to the client and were left to their discretion to implement the researched recommendations for the company.
Locelle.com serves as the branded website for the App. The site is a platform to educate users about the App and to post content such as blogs and videos. It redirects users to both App stores to download the App, this is good because it encourages App downloads and reduces friction.
For this project, I was the team lead for Google Analytics and Paid Ads. To start this project, we had a meeting with the client with prepared questions to understand the brand and the companies marketing goals. With this information, we conducted an audit on the current marketing strategies and made recommendations with research to support each suggestion. A proposed campaign was also created to assist in the recommended marketing efforts of
For Google Analytics suggestions and step by step’s were created on how to optimise the tracking of the marketing efforts being done online. Completion goals, reports and custom dashboards were recommended to track downloads, demographics, sources and time spent on the website. These metrics are essential for the client to measure as the brand has a particular target audience and to verify that
Paid Ads targeting, copy and images were recommended based on the demographics, life events and industry of the target personas. Ad campaigns were created for Instagram, Facebook, Google and App Stores. Each had similar targeting and keyword suggestions based on the brand. All proposals were presented to the client and were left to her discretion to implement the researched recommendations for the company.
All suggestions were presented to the client and were left to their discretion to implement the researched recommendations for the company.